BEAUTY OF IMPERFECTION

Consumers in post-Covid19 continue to seek designs with individuality, created with intriguing techniques. They want to personalise their spaces with designs that feel unique and evoke a sense of nature.

 

Imperfect, organic design is an emerging trend allowing us to reconnect with nature as well as trends are shifting towards the use of comfortable, sustainable and timeless fabrics.

 

Organic patterns have a subtle complexity that we find relaxing. Reconnecting with the natural world enhances our well-being from the fibres and processes we use through to the colours and patterns.

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